Hidden In Plain Site

History all around us Part 3

Look up, down, all around you will see almost hidden in plain site, the history represented in signs. Ghost signs left from an old business, or advertisement of a once popular product or service. They are everywhere, in every city, even on old barns along the highways.

Here are some from around the mid-west, St. Louis, Missouri area and the stories and history behind them.

a sign in terra cotta above an entrance to an old brick building
Sign above the entrance to a building that has been repurposed, St. Louis, MO

This sign is for The Endicott-Johnson Shoe Company. This building was built in 1923 to expand upon the smaller two story existing building when the E-J shoe company moved in and started using the location for a warehouse/distribution center and sales showroom. The company came to the St. Louis area in 1907 to compete with the very successful area shoe manufactures, but moved to this location in 1924 after construction. The company began in 1854 as Lester Brothers Boot and Shoe Co. then becoming Endicott-Johnson in 1899 in New York.

The smaller building to the left was built for the Columbia Transfer Company in 1915 due to its proximity to the rail yards. It was only used until 1923, when the shoe co. moved in.

The EJ on top of the building at Spruce and Tucker in St. Louis, MO

Not always hidden

Some ghost signs are very visible, like the one above and they aren’t always faded painted signs. Often you will see more of these type left on older buildings then the painted kind that new owners paint over or remove for their own names.

An advertisement for the Endicott-Johnson Shoe Company.
The original 2 story building.
Many building did not survive the highway 40 expansion in the downtown area.

The past is visible everywhere.

This sign is in Lafayette Park in St. Louis, Mo for Eden (now lofts) is still visible along Chouteau Ave. Built in 1896 for Eden Publishing House but not long after, the great tornado of 1896 hit part of the building. After repairs, it then changed and was added on until 1929 when a 5 story addition was added to house a store, and offices. Eden Publishing ceased in 1978. The art deco signs are all still intact.

The art deco style is evident in the sign and entrance of the now Eden Loft/condos.
Sign says “Publishing Eden House”
This ghost signs says “Evangelical Synod”

Kodak ~a mini history of its connection to St. Louis

Eastman Kodak Company building, built in 1928 in the new modern/ art deco style. The entire block of Olive street is on the National Register of Historic Places and most of this low rise style. 100 stores were going to be built for Kodak, but due to the great depression only 5 were completed. The building was used a fur company before being renovated about 30 years ago, where the cameras seen in the store front were found.

Original sign inlaid at entrance of what once was the Kodak store.
Cameras found during renovation sit inside the
storefront window displays, also note the EKC on top of the awning.

The Thaxton Speakeasy and Event space is now occupying the building and kept the fabulous art deco style throughout. Where once was a Kodak sign, now hangs a Thaxton sign.

Art Deco styled Thaxton sign
A Kodak sign hangs in front of the store
The building as a fur store before renos
The Kodak store of the Eastman Kodak Building
Olive Street looking west in the early 1900’s

Well Hidden in Plain Sight

In an old historic neighborhood in St. Louis, MO called Lafayette Square, is this ghost sign on the side of a private home. The home is across the street from one of the oldest parks in the city. Next to this house is two new homes built in 2015 in very much the style of the older homes on the street (the lot where the 2 houses are was once the Lafayette Park Hotel). The sign is hardly visible if you are busy driving by.

A closer view of the ghost sign
Newer home to the left, original homes, built in 1986, to the right.

The sign is for Crystal Domino Granulated Sugar. Domino Sugar was a company located in New York. The house with the sign was damaged in the “Great Cyclone of 1896”. Post coming soon on this devastating disaster.

1912 history of the company
Ad for Domino Sugar

Here’s a few more images from the inside, and the back alley to the Thaxton Speakeasy (secret password needed for entry)!

Hidden entrance
Back alley entrance to the speakeasy

There as so many signs still visible if you really look and see what is right in front of you! Do you have any favorites? Leave a comment and let me know! I have many more for future posts. A blog about how St. Louis was once the Shoe capital of the nation coming up!

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